
Prediction 5
Personal attacks will shift from targeting high-net-worth individuals to family ecosystems.
Prediction 5
Personal attacks will shift from targeting high-net-worth individuals to family ecosystems.

As ultra/high-net-worth individuals implement stronger personal defenses, targeted attacks will shift from the principal to the family ecosystem, with children, spouses, assistants, and even contractors as new vectors for breaches. This trend is driven by three key vulnerabilities: advanced deepfakes used against family members to gain financial access; data broker platforms that provide attackers with open windows for leverage through personal exposure; and vulnerable connected home devices secured with reused or default passwords.
This escalation necessitates a comprehensive response, driving demand for specialized personal Concierge Cybersecurity™ teams to help U/HNWIs and their families minimize their digital footprints and establish robust cyber hygiene against sophisticated manipulation.
Key Takeaways

Expanded attack surface
Attackers will prioritize the "soft targets" within the family ecosystem (family members, assistants, vendors) to bypass the U/HNWI's core defenses.

Triple threat vector
Deepfakes, exposed personal information on data broker sites, and vulnerable IoT devices in the connected home will be the primary entry points for these attacks.

Need for concierge defense
The sophistication of these attacks will increase demand for personalized, Concierge Cybersecurity™ teams capable of managing digital footprints and enforcing unified cyber hygiene across the entire household.